Recently, INTA and IBHA, with the support of P&G and Amazon, organised a closed-door, invite-only roundtable on counterfeiting in e-commerce, held in Mumbai. For the first time, we witnessed the coming together of four major e-commerce brands for a common cause. The discussions were meaningful and collaborative, with a high dose of constructive exchange of ideas and possible solutions.

 

This is just the first step. Looking forward to many more such collaborations in the days to come!