Indian Beauty & Hygiene Association


IBHA is a non-profit organisation registered under Section 8 of Companies Act 2013, with big, medium and small-scale companies as its members.  IBHA (formerly known as ISTMA – Indian Soaps and Toiletries Makers’ Association) was established in Kolkata in 1937. In 1973, the Association shifted its operations to Mumbai. ISTMA was rechristened as IBHA in October 2012. Since then IBHA has had a fairly rich experience. It has brought into focus several issues of critical importance to the industry as a whole starting with the government, during the pre-liberalization era and has kept the momentum going ever since.As an apex trade body, we represent the industry in a number of policy issues with major statutory authorities.

The Association has well defined objectives in place such as:

  • Representing the industry in providing technical perspectives on new regulations to the Government, be it amendments to regulations or other technical issues related to cosmetics.
  • Proposing and leading reforms in cosmetic regulations that will create space for the industry to deliver innovative products to consumers on a regular basis.
  • Regulating public policy through regular government interface, thereby protecting the industry’s interests.

Going forward, IBHA hopes to become the leading and most trusted Indian Cosmetic Industry Association in providing consumer protection and enhancing industry competitiveness. It is our endeavour to build IBHA to be on par with International Cosmetic Industry Associations and be recognised on a global footing.

Vision & Mission

“To accelerate the development of a trusted hygiene and beauty care industry that serves consumers with products that are effective, safe and environment friendly.”


  • Convey to stakeholders the pivotal role of beauty and hygiene in the well being of society.
  • Partner with regulators to build progressive public policies that develop the industry as a whole.
  • Promote global exchanges and best practices amongst members.
  • Promote consumer safety and education thereby maintaining the confidence of the public in the industry.
  • Encourage the industry to follow environmental best practices.


Executive Committee

laterre logo-hul P&G
Mr Dinesh Dayal
(President, IBHA)
Mr Dev Bajpai
(Vice President, IBHA)
Mr Ghanashyam Hegde
(Hon Treasurer, IBHA)
logo-wipro logo-wipro laterre
Mr Sunil Kataria Mr Ram Shukla Mr J C Letellier
logo-hul logo-hul logo-wipro
Mr Rohan Vaziralli Dr Sudhakar Mhaskar Dr Vijendra Prakash
logo-wipro logo-wipro laterre
Mr Anil Chugh Mr S. Balakrishnan Mr Sandeep Verma
logo-hul logo-wipro logo-wipro
Mr Mohit Malhotra  Mr Neil George Mr Aravind Chintamani

Technical Committee



Legal Committee



IBHA is affiliated to the following Associations

  1. CII

    The Confederation of Indian Industries is an association of Indian businesses that works to create an environment conducive to the growth of industry in the country. CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India’s development process.

  2. FICCI

    The Federation of Indian Chambers of Commerce and Industry is the largest and oldest apex business organisation in India. The chamber has an indirect membership of over 2,50,000 companies from various regional chambers of commerce. It is involved in sector specific business policy consensus building, business promotion and networking.


    The Associated Chambers of Commerce and Industry of India acts as an interface between industry, government and other relevant stakeholders on policy issues and initiatives. The goal of this organisation is to promote both domestic and international trade, and reduce trade barriers while fostering a conducive environment for the growth of trade and industry of India.


IBHA is also represented on the task force of our sister Associations

Cosmetics Europe (CE)

CE represents over 4000 member companies and associations of different sizes in the cosmetics and personal care industry. Their experts have been trusted partners to policy makers on regulatory and scientific matters. Cosmetics Europe has been the voice of Europe’s EUR 58.1 billion cosmetic, toiletry and perfumery industry and represents the interests of companies ranging from major international cosmetics manufacturers to small family-run boutiques.

Personal Care Products Council (PCPC)

Based in Washington, D.C., Personal Care Products Council is the leading national trade association representing the global cosmetic and personal care products industry. Founded in 1894, the Council represents more than 600 member companies who manufacture, distribute and supply the vast majority of finished personal care products marketed in the U.S.  As the makers of a diverse range of products millions of consumers rely on everyday, personal care products companies are global leaders committed to product safety, quality and innovation.