Anti Counterfeiting

Counterfeiting is a global problem. It is growing at an alarming rate and India is a large market for such activities. India’s booming e-commerce environment has added further complexities in fighting this menace. The current global counterfeit market is estimated at $500-$650 Billion and accounts for 5-7 percent of the global trade. The Indian counterfeit industry in itself is estimated at Rs. 45,000 Crores.

Counterfeiting not only affects the sales and revenue of the industry but also dents the reputation of brands and results in heavy revenue losses due to unaccounted sales. Consumers on the other hand are duped into buying such products that pose a serious health and safety risk. This is especially worrisome as personal care products are directly applied on the human body.

Anti-Counterfeiting: Strategies of the Indian Beauty & Hygiene Industry

IBHA represents the standards of the Indian beauty & hygiene industry and curbing counterfeiting in our industry is a salient step that we needed to take towards maintaining such standards.

In light of the aforementioned problem, IBHA is constantly organizing seminars on “Anti-Counterfeiting”. The objective of the seminars is to provide a holistic picture of the problem and come up with solutions. It also beccomes a good platform for the members, service providers (such as investigation agencies, law firms, etc.) and government officials to share and discuss their experiences, best practices, etc. in the fight against counterfeiting

The beginning of Anti Counterfeiting initiatives by IBHA – Mumbai

In light of the aforementioned problem, IBHA is constantly organizing seminars on “Anti-Counterfeiting”. The objective of the seminars is to provide a holistic picture of the problem and come up with solutions. It also beccomes a good platform for the members, service providers (such as investigation agencies, law firms, etc.) and government officials to share and discuss their experiences, best practices, etc. in the fight against counterfeiting.

More inclusive approach to Anti Counterfeiting – New Delhi

As the first seminar received an overwhelming response from all participants, a second seminar was organized in Delhi at the Habitat Centre with Justice Manmohan Singh (Delhi High Court) as the chief guest. Important contemporary issues such as the health hazards of counterfeits, enforcement against e-commerce sites and prohibition of parallel imports were deliberated in the presence of government representatives to increase efficacy of enforcement actions.

By holding these seminars, IBHA allowed for increased collaboration and understanding between the industry, service providers and government agencies for concerted efforts towards eradicating counterfeiting in the industry.